Carnival Cruise Line thanked the troops by hosting the world’s first “social media powered barbecue” for military troops at the Marine Corps Air Station Miramar in San Diego.
By using #ThankYouBurger, Americans from all over were asked to show their appreciation of the U.S. military by using social media to tweet and post messages of gratitude via Twitter, Instagram and Facebook. More than 15,000 messages were received and the message were laser printed on burger buns an serve to military troops and their families.
Carnival Cruise Line donated $25,000 to help with military organizations build strong, stable and secure military families.
Carnival Chief Maritime Officer William Burke said:
“We wanted to create a platform for Americans looking to connect with the military and show our gratitude for their service during the July 4th holiday,”
“We all want the troops to know how grateful we –and our country – are for protecting our freedom and this unique social media-powered barbecue is a fantastic way to show our appreciation.”
This event was furthering the commitment Carnival Cruise Line has made to Operation Homefront. Last year, hundreds of military families were welcomed aboard the company’s newest ship, Carnival Vista, prior to its inaugural sailing from the U.S. The festivities, were the culmination of a year-long campaign called Honor.Family.Fun which helped raise funds and awareness for Operation Homefront and its cause.
